Customer experience (CX) design is the act of gathering customer insights and creating experiences that increase conversion and drive qualified traffic. CX design exists to simplify complex interactions and increase brand affinity. Simplus’ Creative Services is the champion of CX design.
In a digital landscape where 70% of transformation initiatives fail for even the most well-known brands, CX can not be forgotten. Start leaning on insights straight from your customers by partnering with Simplus Creative Services and be one of the brands that excel with customer experience.
WHAT MAKES SIMPLUS CREATIVE SERVICES SPECIAL?
We are a team of data-driven marketers and designers.
We will seek to understand your brand and ensure it is at the core of design thinking. Whether you are in need of simple assets to activate your multi-channel marketing strategies or would like an entirely new re-design of your website or email communication templates, we will jump in to support you.
The difference between us and the rest?
We take a broader data-driven approach incorporating the comprehensive integration, targeting areas where design drives a richer customer experience. The result is an aesthetically superior digital experience built within best-in-class platforms.
OUR CX SOLUTIONS
User Experience Design
User Interface Design
Content Asset Creation
Copywriting
PUMA TRANSFORMS IN-STORE CUSTOMER EXPERIENCE WITH KIOSK INTEGRATION
Simplus Digital Case Study
In their pursuit to be the fastest sports brand in the world, PUMA leveraged expert Commerce Cloud customization to deliver a one-of-a-kind hybrid in-store and digital retail experience at their New York City flagship.
In their pursuit to be the fastest sports brand in the world, PUMA leveraged expert Commerce Cloud customization to deliver a one-of-a-kind hybrid in-store and digital retail experience at their New York City flagship.
OUR CX PROCESS
Discover
Perform competitive analysis, conduct user experience studies, develop personas, define scope, and establish timeline.
Design
Prototyping begins. We use InVision or Adobe XD to present two iterations of your design.
Deliver
Includes a wireframe library, a digital style guide, and any final designs requested as layered adobe files, as well as the final prototype version.
Distribute
We convert all files into a tool the developers access so all customer experiences are reflected.
CX DESIGN: ELEMENTS & DELIVERABLES
- Strategic Framework and Style Guide Creation → Ex: Digital Style Guide
- User Experience and User Interface → Ex: Wireframes and Prototypes
- Copywriting → Ex: Product Copy
- Product, Marketing, and Lifestyle Photography → Ex: Silhouette Photography
- Cross-channel Visual Content Creation → Layered PSDs for use in campaigns
- Strategic Framework and Style Guide Creation → Ex: Digital Style Guide
- User Experience and User Interface → Ex: Wireframes and Prototypes
- Copywriting → Ex: Product Copy
- Product, Marketing, and Lifestyle Photography → Ex: Silhouette Photography
- Cross-channel Visual Content Creation → Layered PSDs for use in campaigns
