Financial Services Cloud has gone through many iterations, constantly updating to improve functionality and bring financial services leaders closer to their customers. Understanding customer needs remains the longstanding priority for financial services organizations of all sizes as the landscape becomes more fraught with FinTech business models disrupting the old way of doing things—Salesforce remains at the cutting edge for addressing this need.   

The latest update to Salesforce includes four key areas of enhancement financial services organizations should note, including guided discovery questions, Slack integration, and enhancements to Actionable Relationship Center and Insurance Policy Administration. 

Guided discovery questions

To meet rising customer expectations in an increasingly customer-centric market, financial services organizations need to get close to the customer and understand their every need. Discovery processes embedded in Financial Services Cloud allow leaders to meet those expectations and then some. The guided questions let users design and launch processes that validate information at every customer lifecycle stage and on any channel.

Applicable product: Financial Services Cloud – Growth Professional Edition +

Financial Services Cloud for Slack

Salesforce’s acquisition of Slack has been a huge advantage for many industries, but especially for financial services. Now with automated workflows from Financial Services, using Slack leaders can make decisions from anywhere in the world with the right contextual data at their fingertips. This release allows you to deliver deals quickly with interaction summaries straight from Slack and to create new deal channels with a quick approval from compliance in Slack.

Applicable product: Financial Services Cloud – Growth Professional Edition +

Actionable Relationship Center enhancements

The Actionable Relationship Center within Financial Services Cloud has been added upon to better fit your business with configurable languages, actions, views, and more. As your go-to spot for a single comprehensive view of client relationships, this release now also allows the Relationship Center to visualize what needs are not yet met, such as desired languages and functionalities. You can surface the most relevant information to make decisions and deliver to your customers. 

Applicable product: Financial Services Cloud – Growth Professional Edition +

Insurance policy administration enhancements 

For insurance organizations, this release comes with an exciting development that allows large commercial insurance leaders to configure deep pricing and coverage for their largest clients with ease. Quote-to-issue capabilities have been expanded to support the needs of these clients across multiple sites, expansive fleets, etc. This means your performance can rapidly improve and scale with premier quoting and policy services. 

Applicable product: Insurance Product Administration (Base)—Policy Administration-Full & Policy Administration-Quoting

To learn more about these enhancements and other ways Salesforce is perfect for financial services organizations seeking a platform for reliable digital transformation, connect with Simplus. We’d love to have a discussion about your goals and vision for the future.