by Simplus team | Jan 4, 2024 | Admin, Data Integration, Latest News
If you were part of any business data strategy conversation this past year, the drive toward CDP has inevitably come up. A customer data platform (CDP) is the new hot ticket motivating companies big and small to get their customer relationships and associated...
by Michael Martin | Dec 28, 2023 | Admin, Latest News
Artificial Intelligence (AI) has exploded in the past couple of years, in large part due to huge advances in AI capabilities and the democratization of very powerful AI offerings like ChatGPT. It has crept into many of the business tools we use to make our lives...
by Simplus team | Dec 19, 2023 | Admin, Latest News, Service Cloud
Have you ever embarked on a trail to enjoy a new destination and experience? But instead of enjoying a scenic overlook or waterfall, you discover you’ve been walking in circles. That’s how most customers feel when they seek a resolution via a customer service...
by Simplus team | Dec 18, 2023 | Admin, Data Integration, Latest News
As companies strive to understand and connect with their audiences on a deeper level, the role of a Customer Data Platform (CDP) has emerged as a company’s trailhead in achieving this objective. At Simplus, we believe a well-chosen CDP facilitates the seamless...